Netnography: Redefined

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Society, Politics & Philosophy - Journalism, Media
Netnography: Redefined

Netnography: Redefined

Name: Netnography: Redefined
ISBN: 9781446285756

Robert V. Kozinets

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Explaining how to use 'Netnography' to analyze cultures and communities online, this new edition has been fully updated to now include: guidance oncombining online and in-person ethnographic methods; more focus on specific kinds of social media; specific examples for a range of social science fields; and a discussion of the transformation of cultural social identities.

Категории:

Society, Politics & Philosophy - Journalism, Media

Година:

2015

Издание:

Издателство:

SAGE Publications

Език:

english

Страници:

320

ISBN 10: